Dr. M.H.C. (Marijn) Meijers
Faculty of Social and Behavioural Sciences
CW : Persuasive Communication
Area of expertise: pro-environmental behavior
Visiting address
- Nieuwe Achtergracht 166
- Room number: C9.00
Postal address
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Postbus 15791
1001 NG Amsterdam
Contact details
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Profile
Marijn Meijers is an associate professor in Environmental Communication at ASCoR. She holds a Master’s degree in Social Psychology (Tilburg University) and received her Ph.D. in Communication Science (University of Amsterdam). Her research and teaching focus on understanding and stimulating pro-environmental behavior. Her current work examines how novel affordances of digital communication, such as virtual reality, can enhance environmental communication, how health and climate change intersect, and how social influences and efficacy beliefs shape environmental behavior change.
Her work has been supported by several personal grants, such as an NWO VENI and an NWO XS grant from the Dutch Research Council (NWO), as well as team grants including the RPA grant ‘BRIDGES’, a Sustainable Prosperity grant for interdisciplinary research, and an NWA grant. Marijn is co-founder and co-director of the Environmental Communication Lab (ECoLab), CSDS board member, former chair of ICA’s Environmental Communication Division, and vice-chair of NeFCA’s Environmental Communication TWG.
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Publications
2025
Breves, P. L., Liebers, N. T., Meijers, M. H. C., & van Berlo, Z. M. C. (2025). Beyond likes: The persuasive potential of romantic parasocial relationships with influencers. International Journal of Advertising, 44(4), 651-673. https://doi.org/10.1080/02650487.2024.2407737 [details]- Dubey, S., Meijers, M. H. C., Smit, E. G., & Smit, E. S. (2025). Talking Environment on TikTok: Messages, Social Actors, and Engagement. Environmental Communication, 19(4), 723-748. https://doi.org/10.1080/17524032.2025.2453232 [details]
- Meijers, M. H. C., Lemmens, J. S., Lu, Y., Newman-Grigg, E. R., Lan, X., Blanken, T. F., & Hendriks, H. (2025). Let’s talk about climate change: How immersive media experiences stimulate climate conversations. Journal of Environmental Psychology, 104, Article 102610. https://doi.org/10.1016/j.jenvp.2025.102610 [details]
- Richelli, L., Vissers, E. L. F. M. G., Gorini, A., Meijers, M. H. C., Smit, E. S., & Gültzow, T. (2025). Understanding environmental decision making: The association between stages of decision making and decisional conflict. Journal of Climate Change and Health, 24, Article 100467. https://doi.org/10.1016/j.joclim.2025.100467
- van Berlo, Z. M. C., Belleman, R. G., van der Kaaij, J., Lehmann, B. A., Gielen, A. T. S., & Meijers, M. H. C. (2025). From tangibility to proximity: How virtual reality encourages climate-friendly food choices among adolescents. Environmental Communication. Advance online publication. https://doi.org/10.1080/17524032.2025.2584171
2024
- Doell, K. C., & International Collaboration to Understand Climate Action (2024). The International Climate Psychology Collaboration: Climate change-related data collected from 63 countries. Scientific Data, 11, Article 1066. https://doi.org/10.1038/s41597-024-03865-1 [details]
- Dubey, S., Meijers, M. H. C., Smit, E. S., & Smit, E. G. (2024). Beyond climate change? Environmental discourse on the planetary boundaries in Twitter networks. Climatic Change, 177(5), Article 73. https://doi.org/10.1007/s10584-024-03729-y [details]
- Guo, Z., Meijers, M. H. C., Peng, Y., & Smit, E. S. (2024). Protecting Health or the Planet? Effects of Value Framing and Environmental Concern on Sustainable Clothing Intentions. European Journal of Health Communication, 5(4), 117-142. https://doi.org/10.47368/ejhc.2024.406
- Kouwenberg, L. H. J. A., Cohen, E. S., Hehenkamp, W. J. K., Snijder, L. E., Kampman, J. M., Küçükkeles, B., Kourula, A., Meijers, M. H. C., Smit, E. S., Sperna Weiland, N. H., & Kringos, D. S. (2024). The Carbon Footprint of Hospital Services and Care Pathways: A State-of-the-Science Review. Environmental Health Perspectives, 132(12), Article 126002. https://doi.org/10.1289/EHP14754 [details]
- Van Horen, F., Meijers, M. H. C., Zhang, Y., Delaney, M., Nezami, A., & Van Lange, P. A. M. (2024). Observing the earth from space: Does a virtual reality overview effect experience increase pro-environmental behaviour? PLoS ONE, 19, Article e0299883. https://doi.org/10.1371/journal.pone.0299883 [details]
- Vlasceanu, M., Brick, C., Chan, H.-Y., Dubey, S., Geiger, S. J., Kankaanpää, R., Krouwel, A. P. M., Meijers, M. H. C., Scholz, C., & International Collaboration to Understand Climate Action (2024). Addressing climate change with behavioral science: A global intervention tournament in 63 countries. Science Advances, 10, Article eadj5778. https://doi.org/10.1126/sciadv.adj5778 [details]
- van Berlo, Z. M. C., Meijers, M. H. C., Eelen, J., Voorveld, H. A. M., & Eisend, M. (2024). When the Medium is the Message: A Meta-Analysis of Creative Media Advertising Effects. Journal of Advertising, 53(2), 278-295. https://doi.org/10.1080/00913367.2023.2186986 [details]
2023
- Alblas, M. C., Meijers, M. H. C., de Groot, H., & Mollen, S. (2023). “Meat” me in the middle: The potential of a social norm feedback intervention in the context of meat consumption – A conceptual replication. Environmental Communication, 17(8), 991-1003. https://doi.org/10.1080/17524032.2022.2149587 [details]
- Meijers, M. H. C., Torfadóttir, R. H., Wonneberger, A., & Maslowska, E. (2023). Experiencing Climate Change Virtually: The Effects of Virtual Reality on Climate Change Related Cognitions, Emotions, and Behavior. Environmental Communication, 17(6), 581-601. https://doi.org/10.1080/17524032.2023.2229043 [details]
- Meijers, M. H. C., Wonneberger, A., Azrout, R., Torfadóttir, R., & Brick, C. (2023). Introducing and testing the personal-collective-governmental efficacy typology: How personal, collective, and governmental efficacy subtypes are associated with differential environmental actions. Journal of Environmental Psychology, 85, Article 101915. https://doi.org/10.1016/j.jenvp.2022.101915 [details]
- Smit, E. G., Meijers, M. H. C., & Ischen, C. (2023). Doing it Together: Testing the Impersonal Impact Hypothesis in the Public Health Domain. European Journal of Health Communication, 4(3), 1-18. https://doi.org/10.47368/ejhc.2023.301 [details]
- de Wildt, K. K., & Meijers, M. H. C. (2023). Time spent on separating waste is never wasted: Fostering people's recycling behavior through the use of a mobile application. Computers in Human Behavior, 139, Article 107541. https://doi.org/10.1016/j.chb.2022.107541 [details]
2022
- Boerman, S. C., Meijers, M. H. C., & Zwart, W. (2022). The importance of influencer-message congruence when employing greenfluencers to promote pro-environmental behavior. Environmental Communication, 16(7), 920-941. https://doi.org/10.1080/17524032.2022.2115525 [details]
- Ischen, C., Meijers, M. H. C., Vandeberg, L., & Smit, E. G. (2022). Seen as green? Assessing the salience and greenness of environmentally friendly packaging cues. Journal of Food Products Marketing, 28(1), 31-48. https://doi.org/10.1080/10454446.2022.2038757 [details]
- Meijers, M. H. C., Scholz, C., Torfadóttir, R. H., Wonneberger, A., & Markov, M. (2022). Correction to: Learning from the COVID-19 pandemic to combat climate change: comparing drivers of individual action in global crises. Journal of environmental studies and sciences, 12, 283. Advance online publication. https://doi.org/10.1007/s13412-022-00749-x
- Meijers, M. H. C., Scholz, C., Torfadóttir, R. H., Wonneberger, A., & Markov, M. (2022). Learning from the COVID-19 pandemic to combat climate change: comparing drivers of individual action in global crises. Journal of environmental studies and sciences, 12(4), 272-282. https://doi.org/10.1007/s13412-021-00727-9 [details]
- Meijers, M. H. C., Smit, E. S., de Wildt, K., Karvonen, S.-G., van der Plas, D., & van der Laan, L. N. (2022). Stimulating Sustainable Food Choices Using Virtual Reality: Taking an Environmental vs Health Communication Perspective on Enhancing Response Efficacy Beliefs. Environmental Communication, 16(1), 1-22. https://doi.org/10.1080/17524032.2021.1943700 [details]
2021
- Smit, E. S., Meijers, M. H. C., & van der Laan, L. N. (2021). Using virtual reality to stimulate healthy and environmentally friendly food consumption among children: An interview study. International Journal of Environmental Research and Public Health, 18(3), Article 1088. https://doi.org/10.3390/ijerph18031088 [details]
2020
- Wonneberger, A., Meijers, M. H. C., & Schuck, A. R. T. (2020). Shifting public engagement: How media coverage of climate change conferences affects climate change audience segments. Public Understanding of Science, 29(2), 176-193. https://doi.org/10.1177/0963662519886474 [details]
2019
- Meijers, M. H. C., Noordewier, M. K., Verlegh, P. W. J., Willems, W., & Smit, E. G. (2019). Paradoxical side effects of green advertising: How purchasing green products may instigate licensing effects for consumers with a weak environmental identity. International Journal of Advertising, 38(8), 1202-1223. https://doi.org/10.1080/02650487.2019.1607450 [details]
- Meijers, M. H. C., Noordewier, M. K., Verlegh, P. W. J., Zebregs, S., & Smit, E. G. (2019). Taking Close Others' Environmental Behavior Into Account When Striking the Moral Balance? Evidence for Vicarious Licensing, Not for Vicarious Cleansing. Environment and Behavior, 51(9-10), 1027–1054. https://doi.org/10.1177/0013916518773148 [details]
- Meijers, M. H. C., Remmelswaal, P., & Wonneberger, A. (2019). Using Visual Impact Metaphors to Stimulate Environmentally Friendly Behavior: The Roles of Response Efficacy and Evaluative Persuasion Knowledge. Environmental Communication, 13(8), 995-1008 . https://doi.org/10.1080/17524032.2018.1544160 [details]
2018
- Meijers, M. H. C., van Reijmersdal, E. A., & Krafczyk, A. (2018). The positive effect of green versus conventional brand placement: The roles of brand warmth and persuasion knowledge. In V. Cauberghe, L. Hudders, & M. Eisend (Eds.), Advances in Advertising Research IX: Power to Consumers (pp. 143-161). (European Advertising Academy). Springer Gabler. https://doi.org/10.1007/978-3-658-22681-7_11 [details]
- Remmelswaal, P., Meijers, M. H. C., & Vonk, N. (2018). Wat is de modererende invloed van milieubetrokkenheid op de effectiviteit van visuele versus tekstuele groene labels? Tijdschrift voor Communicatiewetenschap, 46(4), 299-319. https://www.tijdschriftvoorcommunicatiewetenschap.nl/inhoud/tijdschrift_artikel/CW-46-4-4/Wat-is-de-modererende-invloed-van-milieubetrokkenheid-op-de-effectiviteit-van-visuele-versus-tekstuele-groene-labels [details]
2017
- Batenburg, A., Meijers, M., & van Oosten, A. (2017). Redactioneel. Tijdschrift voor Communicatiewetenschap, 45(2), 78-81. https://www.tijdschriftvoorcommunicatiewetenschap.nl/inhoud/tijdschrift_artikel/CW-45-2-1/Redactioneel [details]
2016
- Meijers, M. (2016). Waarom langdurig milieuvriendelijk gedrag niet altijd vanzelfsprekend is: Implicaties voor communicatie. Tijdschrift voor Communicatiewetenschap, 44(4), 298-315. https://www.tijdschriftvoorcommunicatiewetenschap.nl/inhoud/tijdschrift_artikel/CW-44-4-3/Waarom-langdurig-milieuvriendelijk-gedrag-niet-altijd-vanzelfsprekend-is [details]
- Meijers, M., Eelen, J., & Voorveld, H. (2016). Creative Media Advertising. (SWOCC; Vol. 72). Stichting Wetenschappelijk Onderzoek Commerciële Communicatie, SWOCC. [details]
2015
- Meijers, M. H. C., Verlegh, P. W. J., Noordewier, M. K., & Smit, E. G. (2015). The dark side of donating: how donating may license environmentally unfriendly behavior. Social Influence, 10(4), 250-263. https://doi.org/10.1080/15534510.2015.1092468 [details]
2014
- Blanken, I., van de Ven, N., Zeelenberg, M., & Meijers, M. H. C. (2014). Three attempts to replicate the moral licensing effect. Social Psychology, 45(3), 232-238. https://doi.org/10.1027/1864-9335/a000189 [details]
- Meijers, M. H. C., & Rutjens, B. T. (2014). Affirming belief in scientific progress reduces environmentally friendly behaviour. European Journal of Social Psychology, 44(5), 487-495. https://doi.org/10.1002/ejsp.2009 [details]
2013
- Meijers, M. (2013). Wanneer milieuvriendelijke consumptie leidt tot een rondje in een Hummer rijden. In-Mind (Nederlandse ed.), 2. http://nl.in-mind.org/article/wanneer-milieuvriendelijke-consumptie-leidt-tot-een-rondje-in-een-hummer-rijden [details]
- Meijers, M. H. C., Noordewier, M. K., & Avramova, Y. R. (2013). I just recycled. Can I use the car now? When people continue or discontinue behaving sustainably after an initial sustainable act. In H. C. M. van Trijp (Ed.), Encouraging sustainable behavior: psychology and the environment (pp. 71-80). Psychology Press. [details]
- Meijers, M. H. C., Verlegh, P. W. J., Noordewier, M. K., & Smit, E. G. (2013). Consuming green, living green? The moderating effect of identity relevance on the licensing effect. European Advances in Consumer Research, 10, 292-293. http://acrwebsite.org/volumes/1014138/volumes/v10e/E-10 [details]
2012
- Meijers, M. H. C., & Noordewier, M. (2012). Ik heb duurzame kleding gekocht: Mag ik nu met de auto naar de supermarkt? Jaarboek Sociale Psychologie, 2012, 139-142.
- Meijers, M. H. C., & van Dam, Y. K. (2012). Sustainable food purchases in the Netherlands: the influence of consumer characteristics. Journal on Chain and Network Science, 12(2), 181-198. https://doi.org/10.3920/JCNS2012.x012 [details]
2011
- Meijers, M. H. C., & Noordewier, M. K. (2011). In balans met je omgeving? Jaarboek Sociale Psychologie, 2011, 141-144. [details]
- Nelissen, R. M. A., & Meijers, M. H. C. (2011). Social benefits of luxury brands as costly signals of wealth and status. Evolution and Human Behavior, 32(5), 343-355. https://doi.org/10.1016/j.evolhumbehav.2010.12.002 [details]
2010
- Rutjens, B. T., & Meijers, M. H. C. (2010). Teveel van het goede: hoe een sterk geloof in wetenschappelijke vooruitgang duurzaamheid tegenwerkt. Jaarboek Sociale Psychologie, 2010, 373-380. [details]
2008
- Meijers, M. H. C., & Nelissen, R. M. A. (2008). Kleren maken de man. Jaarboek Sociale Psychologie, 2008, 279-285. [details]
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Ancillary activities
- No ancillary activities
Breves, P. L., Liebers, N. T., Meijers, M. H. C., & van Berlo, Z. M. C. (2025). Beyond likes: The persuasive potential of romantic parasocial relationships with influencers. International Journal of Advertising, 44(4), 651-673.